Online shopping has made continued progress and has captured more of the market in several areas with steady growth. wavetaxi A big advantage enjoyed by consumers is price comparison online. Shoppers may gain some product info and preferences at the bricks and mortar stores, but online they can look at numerous retailers offering the same exact product.
Ecommerce websites can do a lot for their businesses if they get a price shopper onto their website. Offering the very lowest price is not always healthy for your profits, but there are many online retailer comparison websites that can put you up against numerous national or international retail chains, even wholesalers in many product areas.
Whatever your product or market competitors, there is one thing that can help you – customer loyalty. A loyal customer might not worry so much that you offer a price that is 2-7% higher on some specific product if they know they can count on you and your website in other ways.
Customer loyalty can make your business very resilient, more profitable, ready to expand. Improving ecommerce customer loyalty is a key to ecommerce in part because ecommerce allows startups quickly and easily with relative low startup costs to anyone who wants to compete with you in one of your product areas.
Customer loyalty also reduces your cost in advertising to maintain sales goals. Knowing how to get better customer loyalty for your ecommerce website is valuable information, and you should use it as best you can to help your bottom line. Here are some well established ways to help you get loyalty from your customers.
1) You must know the targeted markets – When you understand a market you can see more exactly what they want. Learn as much about buyers, demographics, products sought and competitors as possible in an ongoing way to eventually be at the cutting edge and possibly anticipating market trends.
2) You must know your competitors – When you understand competitor behavior, not just their pricing and discount strategies, you can soon see ways that you can be better than they are – in many ways.
3) You must provide customer service – When a customer is on your website it should be as easily used and helpful as possible so that you don’t need to spend as much time and money for email and telephone support. If your customers need email and telephone support it had better be good, timely, courteous, cheerful and effective from the first contact – or they will shop somewhere else.
4) You need solid branding – When your customer automatically associates your website with the products
and services that they want you are gaining success in ecommerce loyalty. Make sure that all of your visual, interactive and support services show your beautiful logo, signage and colors as well as easy to use links, contact information, reassuring images and slogans.
5) You need after sale followup – Customers like to know that they are important to you and they help you as much as you help them. Tell them so, let them communicate with you, complain, report worrisome incidents. Ask them to do this with after sale followup – but don’t be pushy or long winded in asking for this rapport building.
6) You need to involve your visitors – Visitors can become attached to your website, products and sales practices if they are involved in your projects. Using visual attractiveness on your website, maybe good soundtracks, opinion on future products, industry news, tips for shoppers and any other friendship building practices can increase involvement.
Remember it took expense, planning, work, dedication and genius to get your visitor. It took all that and more to make them your customer. You must go the comparatively small extra mile to let your customer feel loyalty, esprit de corps, be part of the family. These are the ecommerce loyalists that can make your business. It costs much less to keep a customer than to get a first time buyer. Future online shopping will reward the ecommerce merchants that accomplish these six tasks with survival and profits.