My, how our dictionary has changed. Podcast, Skype, Wikipedia, Googlebot and WiMax were all regularly used terms during 2005. VoIP, WiFi, Blog, iPod, and SEO are in every day vocabularies. By the way, SEO stands for Search Engine Optimization just in case you’re uninformed like the vast majority of the populace, and I believe Podcast was Webster’s Word of The Year for 2005.
That was then, and now it’s today. What was important and functional yesterday may not be the case tomorrow. There has been exponential change in relation to the calendar, in the field of communications technology advancement. What I mean by that is that the changes that have taken place over the past year or two have been far greater than the changes over the past decade, which in turn have been far greater than the changes over the past 20 years.
The common thread among the terms above is that they either relate to wireless or internet technologies, or both. The technology advances, and public acceptance of those new technologies in the year 2005, have been astounding. It would follow logic that the same will continue to happen in 2006.
So let’s examine the recent past a little more closely to see how our behavior has been affected. John Campbell, a Telecom Consultant with Schooley Mitchell in Halifax wrote an article for The Nova Scotia Business Journal that described the experience of a Marketing VP. She was booking a trip through her travel agent and made a specific request for ‘hot spots’. As little as three years ago that probably would have meant the best beaches, bars, and restaurants. However, she was requesting the hotels where she could access the Internet through her laptop using wireless technology.
Whether it’s toll booth passes, debit transactions at the gas station, or courier package delivery, the wireless world is upon us.
Consistent with evolutionary theory, teenagers have sprouted a new appendage. It’s a wireless device referred to as a cell phone. Except that cell phone isn’t for conversations in emergencies. It’s for text messages, playing MP3s, and downloading videos – and of course, you simply can’t be without one if you’re under 25. pittsburgh seo company
In other developments, Voice over Internet Protocol (VoIP) has gained wide acceptance evidenced by the wide myriad of vendors that have entered that marketplace to carve out a piece of the market share pie. The variant flavors and options available in the world of VoIP seem to be increasing everyday, to the point where it’s very difficult for the average business person to determine whether they should or shouldn’t, and if they do, which option do they choose.
Campbell mentions Advanced Call Routing, Unified Messaging, and long distance toll bypass as some advantages of VoIP. The Follow-Me feature makes it transparent to the caller in terms of whether the call is connecting to a conference room in Orlando, a hotel room in Vancouver, or a cottage on the Great Lakes.
Increased Internet functionality, including Intranet, Extranet, Enterprisenet, and more, are all variations of Internet business applications that have become widespread in the recent past to serve the needs of global economies. More and more ‘hosted applications’ are being developed, which means that you can work on the same General Ledger or Contact Management Database in Salt Lake City and Singapore at the same time. In fact, in a book titled ‘The World is Flat – A Brief History of the Twenty-First Century’, Thomas L. Friedman talks about the widespread changes to world economies based on technological advancements.
Friedman’s message centers around the fact that web-enabled and wireless technologies are ‘flattening’ the world so that basic business services such as call centers, back room accounting, and HR department management can be provided from India or China, just as easily as Pittsburgh. Restaurant reservations, income tax returns, and flower deliveries will actually be completed through Shanghai or Bangladesh, as opposed to Boston or Toronto.